A global sports marketing agency that builds enduring relationships between sports, brands and individuals to achieve mutual success

Allsport Promotions
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What we do

The origins of our company can be traced back across three decades when we first made an impact in Formula One, World Cup skiing, football and international tennis.

The successes we recorded in these challenging sporting environments were the catalyst for us to expand our range of sports marketing services and to reach out to new clients and brands across the world.

Allsport Promotion is now a global leader in the fields of commercial consultancy, talent management and brand communications.

We are proud to have delivered effective and memorable campaigns for international brands including:

International brands

Our approach

Our management team continues to record outstanding results by masterminding B2B and B2C sports marketing campaigns at both domestic and international levels.

Our business is built on four pillars: a team of exceptional people, a trusted reputation, an extensive network of contacts and exceptional industry knowledge.

After identifying and developing mutually-beneficial partnerships between sports, brands and individuals, Allsport Promotion has the expertise to bring them to life.

From writing and distributing the initial partnership announcement to implementing a full, multi-channel digital activation campaign, our in-house team of communications and design experts ensure our clients realise the maximum return from their investment.


Commercial consultancy

At the heart of our partnerships and campaigns is a deep-rooted understanding of the business of sport. We provide commercial advice and support to brands, teams and clubs performing at the highest level.

Our services include:

  • Partner identification and suitability
  • Prospect approach and activation strategy
  • Commercial negotiations
  • Activation implementation and management
  • Ongoing advice and expert counsel


Talent management

Our talent division is shaping the careers of high-profile athletes making headlines in various disciplines, including the FIA Formula One World Championship, PGA Tour golf, FIS winter sports and the Olympic Games.

Our services include:

  • Sports career management
  • Performance coaching and development support
  • Partner acquisition and retention
  • Commercial counsel
  • Branding, PR and digital communications support
  • Brand ambassador and media training


Brand communications

The members of our in-house brand communications division have created and led campaigns that have allowed individual athletes, teams and businesses to stand out in the global sports industry.

Our services include:

  • Brand development, including positioning, audience and messaging analysis
  • Design of team and individual identities and assets
  • Website design, build and supply of content
  • Copywriting
  • Social media channel strategy and management
  • Press office and media relations
  • Photography, video and animation production


Our locations

Allsport Promotion is headquartered in Austria and has offices in Germany, Switzerland and the United Kingdom.

Vienna Karlsplatz 2/19; 1010 Wien
+43 1 503 08 26
Oxford The Old Mill, Oxfordshire, OX12 9AB
Köln Frankenstrasse 3, 50858 Köln
Switzerland Baarerstrasse 57, 6304 Zug

© 2019 Allsport Promotion GmbH